Digital Marketing blog content By Vivek

Positioning of Websites in SERPs Many websites are lost in the dense digital traffic and do not come to the notice of most users. High-ranking websites are more likely to be noticed and accessed by users. search engine result pages are displayed by a search engine as an immediate response to a query. Often, paid advertisements also accompany the search results. These paid listings (or sponsored links) appear at the top of the screen, below the search box, or on the right side of the page. these listings appearing just below the advertising consist of organic search results. The paid listing feature on SERPs is due to their relevant association with the search text that is entered into a search engine by a user. it is essential to gain a high ranking on SERPs to ensure visibility. Most of the internet users prefer manoeuvring on the first page of the search results, very rarely do they move on to the subsequent pages. Location-Based Search The search engine considers the location of th...

  what is the google algorithm and SEO The search engine optimisation process tells Google what topic a web page consists of. many years back, many webmasters practised keyword stuffing. As soon as google discovered this tactic, it began penalising websites, stuffed with keywords. this practice is known as "black hat SEO tactics. Sponsored links Sponsored links are on the top of the right side of a SERP. Companies pay for these sponsored links to appear so that online visitors can see them while searching for a specific topic. Some sponsored links appear with a shaded background. Search Engine Optimisation (SEO) Search engine optimization refers to a set of techniques that are applied to influence the visibility of a website and raise its online ranking on a search engine. A property-organised SEO campaign can enhance the visibility of a brand and expand its reach. the growing recognition enables the business to seize better opportunities. it can help a business experience quick g...

Applying Basic Marketing Principles to Email Messages Convincing customers can prove to be a very complex challenge for Email marketers. the message must be delivered in an appealing manner to encourage the customers to buy products/services. it is important to present one's product and services in a different and unique manner to at least compel the customers to pay attention to the offer. Simultaneously, the recipient must also be convinced that the product is service offered in the message is easily identifiable and widely available. Communicating an informative and applying message helps to generate a maximum response from customers. The marketing communication should be highly effective and stand out from the rest of the customers. to make an effort to respond and act as per the company's predefined objectives. If the basic marketing principles are applied effectively to email messages, then one can ensure that the communication has a good chance of attracting customers an...

  Online Resources for SEO The algorithms used by search engines constantly change and hence the websites should modify their SEO strategy to adapt to the algorithms as soon as they are updated. There is no dearth of resources that can help in the optimisation of a website. Here are some resources that can help a website to occupy the top position on the search engine results pages. Online Forum:-  Online forums are discussion platforms that are specifically dedicated to different topics or interests such as sports, fashion, hotel management, and even search engine optimisation. it is good practice to stay in touch with online forms dedicated to SEO to collect valuable and meaningful information. The digital point forum:- It is one of the most important and popular forums for the SEO and the internet marketing community. Boards are present for all major search engines that including google, bing, and yahoo. On these boards, it is possible to search for information about specif...

  Professional Emails It is expected by ISP and ESP that the marketing campaigns of the business would adhere to the industry rules and standards. if the email marketing strategy is executed as per the industry standards, then there are more chances for a company to gain customers' confidence. It also helps to differentiate between spammers and legitimate emailers. let us look at some aspects that can make your email more impressive and professional:-  1. Asking for explicit information from the recipient after collecting an email address. 2. Keeping the email list check box on the website forms cleared by default. 3. Delivering professional welcome letters to the new email subscribers. 4. Asking for frequent permission from subscribers to confirm their interest in receiving emails. 5. Drafting the content of the email as per the recipient's expectation. 6. Select the ideal length of the content. The content must also be segmented into parts.  7. Using images for describi...

  Latest Digital Marketing Trends:- Some of the key digital marketing trends are as follows:- Mobile marketing:- The increasing use of mobiles over desktops and laptops has pushed marketing to marketers to make campaigns that are directed especially towards mobiles. Moreover, the grouping up cultures along with video advertising has brought a revolution in mobile marketing. thus, the increasing preference for in-app advertisement and personalised targeting has made mobile marketing a profitable advertising medium in digital marketing. Social Media Marketing:- As the social media commerce is rising, an increase in conversions has been observed on the topmost social media platforms such as LinkedIn, Facebook and Twitter, Moreover, ad-free and non-cookies gathering social media sites along with their advance payment feature and hosted videos are resulting in an increase in the popularity of social media trends among people. Content Marketing:- The present-day customer does not like to...