SEO Formula to rank a website on google

 SEO Formula to rank a website on google

There is no standard set of solutions applicable to all websites for improving their ranking in the search engines such as google, bing. However, the principles used in enhancing the ranking and visibility of a website are the same. 

let us discuss a few aspects, without going into the technical side, that can improve the ranking of a website on google.

1. A list of all such possible keywords and phrases should be compiled that can divert the traffic towards the website.

2. The content of the website should be unique and original. if the online visitors notice that the content is not interesting and engaging, then they might switch to another website. the website should have content of at least 500 words to grab the attention of surfers.

3. Keywords should be present in the title tag.

4. A keyword should be present in the domain name. this helps the visitors to find the website on search engines.

5. Worthless articles should not be submitted, keywords must not be submitted, and keywords must not be stuffed in the web page content to improve the ranking.

6. It is recommended to get important like associated with the business but not that of competitors.

7. It is necessary to add a sitemap to the website. ti helps the online visitors to navigate a website easily. this can be done through XML or plain HTML.

8. Social Media platforms such as Facebook should be employed to grab the attention of online visitors. search engines seek links to websites with social networking platforms such as Facebook and Twitter.

9. The website administrator should review the performance of a website periodically and make suitable adjustments to enjoy a high ranking on search engine results pages.

In many countries around the world, SEO professionals employ illegitimate tactics known as black hat SEO for improving a website's ranking on different search engines. in the long run, such tactics can lead to damaging consequences. the constant application of illegitimate tactics can grab the attention of google leading to strict penalties in the form of de-indexing as well as lowering of the website's ranking. In some extreme cases of noncompliance with google guidelines. google can even ban the website permanently.

Negative SEO 

Cut-throat competition in passing is a serious challenge for commercial organisations. many business competitors indulge in a bitter war for supremacy. sometimes, negative and vicious tactics are used by businesses to put their competitors down. In the world of search engine optimization, the word negative SEO refers to the tactics of employing a black hat and immoral techniques for deliberately sabotaging a competitor's ranking on search engines. There is no dearth of actions that one can take for carrying out negative SEO  attacks. Hacking a website and attaching numerous spam links to a website are a few such examples of negative SEO attacks.

the threat of negative SEO was brought into the limelight by the prestigious Forbes Magazine in the year 2007. in one of its articles, two SEO experts confessed to employing negative SEO tactics. one of the claimed that it is possible to lower the ranking of a site or even make it disappear from the search engine results. To battle against spam, search engines have developed the capability to identify spammy tactics.

Re-direction:- The attacker redirects the pages to inappropriate sites. the targeted pages are then removed by a search engine index due to association with spammy domains.

Denial- of Service (DOS) With the intention of disturbing the function of a target domain, an attacker employs tactics to encourage the search engine spiders to visit the website after the domain gets down. if the spider visits the website and takes a mote about a 404 (not found) error, then the page will be deindexed. the website will no longer appear in the search results even after the recovery of the server after some time.

Copied content:-  In this tactic, the attacker copies the content from targeted web pages and duplicates the same content on other domains with spammy keywords.

Black social bookmarking:- Initially the attacker's active multiple accounts with social bookmarking sites. the attacker then tags the target site with irrelevant terms. the spammy terms can be pharmaceutical, gambling, etc. As a consequence, the target website can be penalised. there is a possibility that the website can be removed from the search engine index.

Negative SEO can have severe consequences through most website owners are sensing danger, then the best remedy is to employ a specialist consultant to examine the situation.