Google Algorithm and SEO

 what is the google algorithm and SEO

The search engine optimisation process tells Google what topic a web page consists of. many years back, many webmasters practised keyword stuffing. As soon as google discovered this tactic, it began penalising websites, stuffed with keywords. this practice is known as "black hat SEO tactics.

Sponsored links

Sponsored links are on the top of the right side of a SERP. Companies pay for these sponsored links to appear so that online visitors can see them while searching for a specific topic. Some sponsored links appear with a shaded background.

Search Engine Optimisation (SEO)

Search engine optimization refers to a set of techniques that are applied to influence the visibility of a website and raise its online ranking on a search engine. A property-organised SEO campaign can enhance the visibility of a brand and expand its reach. the growing recognition enables the business to seize better opportunities. it can help a business experience quick growth and achieve its objective. online visitors trust websites that occupy the top positions on a search engine. A high-ranking website is easily visible and that drives traffic towards it. more online visitors mean sufficient conversions, and hence more revenue.

keywords Selection

In context to search engine optimisation, keywords help online visitors discover a website on a search engine. the search terms entered by the user as a query are referred to as keywords. keywords give an idea about the subject of the content. they are also used in the website content. they are also used in the website content to help the search engine find it when a user seeks a particular topic related to the keywords. 

Every website aims to drive organic traffic towards itself, but this goal is accomplished only by targeting the right set of keywords that plays a key role in the process of website optimisation. when the process of search engine optimisation is initiated, keyword selection should be given the top priority.

Business organisations of all sizes are aware of the strategic importance of search engine optimisation. in this age of digital marketing, the selection of appropriate keywords can directly affect the revenue of digital marketing, the selection of appropriate keywords can directly affect the revenue of an organisation. SEO experts employ various tools and techniques to identify a promising set of keywords that suit the requirements of the business. it is also possible for businesses to determine the number of enquiries that a particular keyword receives on a monthly basis.

 Types of keywords

There are different types of keywords that are used in the realm of digital marketing 

Short-tail keywords:- only one or two words are present in short-tail keywords. it is the length of such keywords that makes them less specific than searches which involve more words. for example phone (1 word) is a short-tail keyword, but a phone repair store in Michigan (5 words) is a short-tail keyword, but  'phone repair store in Michigan' (5 words) is long-tail keywords are very simple and general in nature.  These keywords usually populate the home page content of websites as they help the website to get indexed and ranked in search engines.

Mid-tail keywords:- The mid-tail keywords are neither very short nor very long. Generally, mid-tall keywords aim to maintain a balance between the two types- highly competitive, high-ranking short-tail keywords and conversion-centred, comparatively less competitive, long-tail keywords. These keywords aim to serve search engines which give preference to high-quality information.

Long-tail keywords:- Typically, long-tail keywords can contain up to five words. they are used when a user is seeking something specific. As these keywords are highly specific, they do not draw enormous traffic to the website. However, they tend to bring quality traffic which has a higher conversion value as compared to other keywords. Using long-tail keywords - which will work successfully is to conduct proper research before using them in the website content.

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