Online Resources for SEO

 Online Resources for SEO

The algorithms used by search engines constantly change and hence the websites should modify their SEO strategy to adapt to the algorithms as soon as they are updated. There is no dearth of resources that can help in the optimisation of a website. Here are some resources that can help a website to occupy the top position on the search engine results pages.

Online Forum:-  Online forums are discussion platforms that are specifically dedicated to different topics or interests such as sports, fashion, hotel management, and even search engine optimisation. it is good practice to stay in touch with online forms dedicated to SEO to collect valuable and meaningful information.

The digital point forum:- It is one of the most important and popular forums for the SEO and the internet marketing community. Boards are present for all major search engines that including google, bing, and yahoo. On these boards, it is possible to search for information about specific search engines. It is easy to acquire information about the e-commerce business, designing websites and content management. On-off the most popular sections are the buy, sell, and tread sections. Those who are planning to buy or sell domains should take help from such forums. Escrow service can also be used while purchasing a domain or website in case the price is very high.

Google AdSense:- If a website owner is seeking necessary help to increase its business, then Google can prove to be helpful. Google Ad Sense is an important advertising and revenue sharing platform for publishers. The website owner can place Google text ads on his/ her website and generate revenue whenever the ads are clicked.

Google AdWords:- Google Adwords is one of the major pay-per-click adverting programs that allows the placement and purchase of pay-per-click ads. it also allows the same service on google Content Network.

Google Alerts:- It is a monitoring and notification system that sends alerts whenever the search engine giant google discovers new content on the web containing a keyword that has been predefined by the user, These alerts are delivered through email. Google alerts can also be used to collect information about your competitor's next move. the alerts are based on every term. Hence, while activating the alerts, the user should creatively think about the query terms.

Google Merchant Center:- This google service can be used for uploading and managing product listings that according to the user should appear in AdWords and other properties. in the last few years. Goole Merchant Center has improved significantly. The previous name of the google merchant centre would work more efficiently. the well-documented data feed system is capable of accommodating thousands of products.

Some other helpful SEO tools are as follows:-

A tool known as Copyscape is used for ensuring that any piece of content, be it a blog post, article or web page, has not already been published anywhere on the Web. Unique and authentic content is always given due weightage by the search engines while evaluating website ranking. use of copied or duplicate content can also draw legal repercussions.

One free tool that allows a website owner to test the loading time of his/ her website is the Pingdom site, speed checker. Internet users avoid digital platforms that take time to load. there are many elements present on a web page such as script and images that increase the loading time of the website. Heavy files certainly increase the loading time of a website. the high loading time of a website is some time of attributed to the poor performance of its web hosting server. with the help of the big dome site speed checker, it is possible to diagnose the website's actual performance. 

search engine journal is one of the well-known search engine optimisation online magazines. 

SEO Reporting:- The companies that offer SEO services make several promises to their clients. Most of the clients patiently wait for positive news regarding their websites' performance. SEO companies mostly report to their clients on a monthly basis to inform them about the progress of their activities. IN these comprehensive reports, the SEO companies suggest necessary steps to make further enhancements to the clients' websites. Moreover, SEO reports are also utilised to decide the future course of action.

Many commercial organisations hire specialised SEO services to improve the ranking of their website. Most SEO agencies deliver progress reports to their clients on a weekly and/ or monthly basis. Listed below are some important components of an SEO report:

Statistics:- Information about the number of visits, page views, and bounce rate are given in the report. it is also possible to get information about the average time that is spent by visitors on the website.

Source of the visitors: The source used by the visitors, to reach the website is also an important consideration. There are various sources that can be used for locating a website. For instance, some visitors might use a search engine such as Google to find the website, whereas some visitors may

 directly feed the website's address into the browser to access the website. a website owner can also collect information about the visitors who accessed their site through social networking platforms such as Twitter and Facebook. it is easy to analyse the effectiveness of social media platforms.

A device used: Many Internet users use handheld devices such as tablets and smartphones, then the website owner should ensure that the appearance of the website on the smaller screens is as smooth and effective as it is on the big screen.