Applying Basic Marketing Principles to Email Messages

Applying Basic Marketing Principles to Email Messages

Convincing customers can prove to be a very complex challenge for Email marketers. the message must be delivered in an appealing manner to encourage the customers to buy products/services. it is important to present one's product and services in a different and unique manner to at least compel the customers to pay attention to the offer. Simultaneously, the recipient must also be convinced that the product is service offered in the message is easily identifiable and widely available.

Communicating an informative and applying message helps to generate a maximum response from customers. The marketing communication should be highly effective and stand out from the rest of the customers. to make an effort to respond and act as per the company's predefined objectives.

If the basic marketing principles are applied effectively to email messages, then one can ensure that the communication has a good chance of attracting customers and also of meeting the objective of the company. let us discuss a few important points that should be followed while making an email marketing strategy:-

• Determine the message and identify the target audience for the message.

• The email campaign must be evaluated or measured periodically, and the results should be applied to design a better campaign the next time.

An email messaging strategy and the content should be refined after periodic intervals to bring betterment to the results. now, let us discuss the advantage of availing the services of an email service provider.

The Role of Email service providers

With the growing customer distrust and presence of junk or spam folders, and firewalls, sending messages to customers through email has become all the more challenging, that is why businesses these days prefer to avail professional help to execute their email marketing campaigns. An email service provider is a specialised company that offers email marketing services to these clients by hosting them on its server, this service enables marketers to carry out a large-scale email marketing campaign with the help of ESP.

Some of the services offered by professional email service providers(ESPs) are:

• Content creation 
• Database and list management 
• Email deliverability
• Report tracking 
• Consultation 

With the assistance of a professional email service provider, an organisation can hope to give a greater advantage from its email marketing campaigns. Some of the benefits provided by the email service providers are as follows:-

Giving business a professional appeal:- One of the primary benefits of utilising the service of an ESP is securing effectiveness in the communication with customers without facing any technical complications. Most ESPs provide user-friendly layouts and templates that accommodate and deliver various types of messages. There are ESPs that provide template creation wizards at affordable prices. Templates can be in the form of a newsletter, press release, event invitation, greeting card, business letter, etc.

Maintaining the legality of the marketing campaign:- Email service providers adhere to email marketing laws. The company with professional standards and addresses customers' preferences. inclusion of privacy statements, one-click unsubscribe links physical address, etc. with the emails and sending of messages from a verified email address are some examples of professional standards.

Help with logistics and reporting:- ESPs can help to manage the data and feedback associated with the execution of email marketing strategy. they can prove to be helpful in storing and retrieving subscriber's information, and in the automatic heading of the subscriber and unsubscribe requests. ESPs also keep track of blocked and bounced emails.

Assistant with content development:- Many ESPs have sufficient resources that allow clients to develop the best content. They provide assistance to clients through webinars, online tutorials, classroom-style training and consultation.

Teaching the best practices:- In many cases, ESPs share their insights regarding users (customers) difficult and expensive for clients. Normally, it is very difficult and expensive for clients to obtain such meaningful information. ESPs share valuable and insightful knowledge with the client to make the process of communication more effective. An ESP can guide an organisation about the best time and days to send emails, various methods to avoid spam complaints and how to improve the open rate, ways to design the layout of the content, and steps to be taken when the emails are blocked or filtered. 

Maximising Revenue with Emails

Most goal-oriented business people often make necessary financial calculations beforehand. Reaching out to a sufficient number of customers is the primary goal of every business. The size of the customer base paves the way for revenue generation. thus, a business should establish effective and economical communication with the present and potential clients. The most common way to maximise revenue is to lower the overall cost of the marketing campaign.

When compared with social media platforms, an email is considered a precise and promising channel for engaging online customers. Persuasive email campaigns can convert customers into repeat customers. It does not matter whether a business is a business to business (B2B) or Business to Consumer (B2C), email marketing can be used in both categories to generate a greater amount of revenue.

Most of the marketing channels such as radio, newspapers, magazines, and television are very costly. Email marketing is comparatively cheaper than the other conventional channels of promotion. the usual expenses that a promotional campaign may involve like the cost of printing, cost of postage stamps, labour charges, etc. are not involved in email marketing. An email marketer should invest in advanced technologies such as software tools to become more updated and successful. Email marketing is quite effective because it enables a business to keep track of the progress of its marketing efforts. An email marketing campaign can be tailored as per the specific needs of a company.