Digital Marketing blog content By Vivek

Applying Basic Marketing Principles to Email Messages Convincing customers can prove to be a very complex challenge for Email marketers. the message must be delivered in an appealing manner to encourage the customers to buy products/services. it is important to present one's product and services in a different and unique manner to at least compel the customers to pay attention to the offer. Simultaneously, the recipient must also be convinced that the product is service offered in the message is easily identifiable and widely available. Communicating an informative and applying message helps to generate a maximum response from customers. The marketing communication should be highly effective and stand out from the rest of the customers. to make an effort to respond and act as per the company's predefined objectives. If the basic marketing principles are applied effectively to email messages, then one can ensure that the communication has a good chance of attracting customers an...

  Online Resources for SEO The algorithms used by search engines constantly change and hence the websites should modify their SEO strategy to adapt to the algorithms as soon as they are updated. There is no dearth of resources that can help in the optimisation of a website. Here are some resources that can help a website to occupy the top position on the search engine results pages. Online Forum:-  Online forums are discussion platforms that are specifically dedicated to different topics or interests such as sports, fashion, hotel management, and even search engine optimisation. it is good practice to stay in touch with online forms dedicated to SEO to collect valuable and meaningful information. The digital point forum:- It is one of the most important and popular forums for the SEO and the internet marketing community. Boards are present for all major search engines that including google, bing, and yahoo. On these boards, it is possible to search for information about specif...

  Professional Emails It is expected by ISP and ESP that the marketing campaigns of the business would adhere to the industry rules and standards. if the email marketing strategy is executed as per the industry standards, then there are more chances for a company to gain customers' confidence. It also helps to differentiate between spammers and legitimate emailers. let us look at some aspects that can make your email more impressive and professional:-  1. Asking for explicit information from the recipient after collecting an email address. 2. Keeping the email list check box on the website forms cleared by default. 3. Delivering professional welcome letters to the new email subscribers. 4. Asking for frequent permission from subscribers to confirm their interest in receiving emails. 5. Drafting the content of the email as per the recipient's expectation. 6. Select the ideal length of the content. The content must also be segmented into parts.  7. Using images for describi...