Digital Marketing blog content By Vivek

  Latest Digital Marketing Trends:- Some of the key digital marketing trends are as follows:- Mobile marketing:- The increasing use of mobiles over desktops and laptops has pushed marketing to marketers to make campaigns that are directed especially towards mobiles. Moreover, the grouping up cultures along with video advertising has brought a revolution in mobile marketing. thus, the increasing preference for in-app advertisement and personalised targeting has made mobile marketing a profitable advertising medium in digital marketing. Social Media Marketing:- As the social media commerce is rising, an increase in conversions has been observed on the topmost social media platforms such as LinkedIn, Facebook and Twitter, Moreover, ad-free and non-cookies gathering social media sites along with their advance payment feature and hosted videos are resulting in an increase in the popularity of social media trends among people. Content Marketing:- The present-day customer does not like to...

  Digital Marketing Mix A marketing mix comprises different factors which can be controlled by an organisation and act as the base for marketing. like marketing mix, digital marketing mix also comprises 4Ps, namely product, place, price and promotion. Let's discuss these P's and their role in digital marketing. Product:- It is the offering made by an organisation to people. A product can be either tangible or intangible in nature. In the digital age, there are online catalogues showing a wide range of products for people to choose from. website offering product shows their specifications and reviews from other users to help buyers in making selections. Place:- Earlier, retail stores were the most commonplace for selling products to consumers. Now, there are websites (online stores), such as Amazon, Flipkart and many others, where people can buy products with a click at their respective places. In the present age, markets have gone global and one can buy a product in any part of...

 why is digital marketing preferred over traditional marketing  ? This is the area of digital marketing and the prospects are extraordinary. Some of the reasons contributing to the success of digital marketing over traditional marketing are. 1 Cost-effectiveness 2 Higher internet penetration 3 Easy analysis, better tracking of leads and performance & usually better performance-focused ROI. 4. Better interaction with customers 5. Faster / Real-Time optimization 6. Global reach 7. Easy access to products/ service information consumers What are the different types of digital marketing? Different aspects of digital marketing are. 1. Search Engine Optimization (SEO) 2. Search Engine Marketing  (SEM) 3. Content Marketing  4. Email Marketing  5. Social Media Marketing  6. E-commerce Marketing  Explain inbound marketing and outbound marketing? Inbound Marketing-   This includes attracting customers and turning them into leads through different ma...

  SEO Question with Answer What is Google sandbox, and how does it work? The Google Sandbox Effect is a notion that claims that new websites are usually on probation (within a box) and so can not rank highly for their most essential keywords. According to the hypothesis, Google needs some time to observe before leaving the fictitious location. it might be caused by constructing too many links in a short amount of time. It was never formally announced, although it discoursed while google was discussing various subjects.  what is google Autocomplete? Google Autocomplete is a search engine feature that works with Google and other search engines. when you start typing in the search box, google autocomplete offers you a list of suggestions to help you finish your search. It enables users to complete searches in less time and with less effort, which is especially useful while searching on a mobile device. Search recommendations are based on popular queries as well as your previous s...

  Why is SEO important to any business? SEO   stands for Search Engine Optimization. SEO helps to increase the visibility of a business and helps to make it appear in the organic results. Almost 95% of the online experience starts with search engines and it is important to get your website in the top 5 results. SEO helps in achieving these people trust organic results more than paid advertisements. and hence attract the right traffic to your website. choosing the correct keywords is very important. with SEO  methods the business does not have to spend any dime on advertisements and gain the attention of a relevant audience through organic or three results. In the web business, if you hide a dead corpse. you should put it on google on the second page because just a small percentage of people go past the first page of google results. if your industry is not on the first page. your competitors will take all of your clients. with each position. CTR falls gradually. it is...

What is a digital marketing strategy? A  digital marketing strategy is different from a digital marketing campaign when talking about digital marketing strategy. we are referring to a master plan or a blueprint to achieve a long term or macro goal. Campaigns on the other hand are the specific tactics used to achieve more micro short term goals within the digital marketing strategy.   A digital marketing strategy involves setting marketing objectives based on the analysis of market information and target audiences, selecting digital marketing channels and platforms, determining channel-specific delivery tactics, and defining macro marketing KPIs to measure the performance of the digital marketing strategy. On the other hand, an example of a digital marketing campaign centres around creating brand awareness through launching a viral marketing campaign (tactic) on a specific social media channel like Facebook.  short term (micro) KPIs are used to keep track of the progr...

 Digital Marketing Interview Question with Answer What is Digital Marketing? Digital marketing is the promotion of products or brands using electronic devices or the internet. it also includes text massaging, internet messaging, video, apps, podcasts, electronic billboards, digital television and radio channels, etc. Digital Marketing is the act of selling products and services through channels such as social media. SEO, Email, and Mobile apps. basically, digital marketing is any form of marketing that involves electronic devices. How many types of methods for conducting digital marketing include? Search Engine Optimization (SEO)      SEO is the practice of improving ranking within the major search engines to increase online traffic. 2. Pay-per-click (PPC) - PPC is the online method for advertising where a business only pays for its ads when a person clicks on them. 3. Search Engine Marketing (SEM) - SEM leverages paid online advertising to increase website visibilit...