why is digital marketing preferred over traditional marketing  ?

This is the area of digital marketing and the prospects are extraordinary. Some of the reasons contributing to the success of digital marketing over traditional marketing are.

1 Cost-effectiveness

2 Higher internet penetration

3 Easy analysis, better tracking of leads and performance & usually better performance-focused ROI.

4. Better interaction with customers

5. Faster / Real-Time optimization

6. Global reach

7. Easy access to products/ service information consumers

What are the different types of digital marketing?

Different aspects of digital marketing are.

1. Search Engine Optimization (SEO)

2. Search Engine Marketing  (SEM)

3. Content Marketing 

4. Email Marketing 

5. Social Media Marketing 

6. E-commerce Marketing 

Explain inbound marketing and outbound marketing?

Inbound Marketing-  This includes attracting customers and turning them into leads through different marketing channels like SEO. content marketing, viral videos, webinars, social media campaigns, etc.

Outbound marketing -  It involves reaching out to the targeted audience via more traditional forms of marketing, such as TVCs, radio ads, print advertisements, trade fairs, sales calls,  and emails.

Name three things to avoid while executing a brand marketing strategy.

Here are the most important aspects that a brand strategy should avoid

1. Not researching competitors enough- When competitors are not researched well, a brand may offer the same message. This can affect a brand in attracting customers. 

2. No long-term brand vision - A brand's long term mission statement is important for a brand marketer to understand and align objectives. Short term goals may not work at all times.

3. Not having a clear understanding of user persona - a clear understanding of the target user segment and their pain point, attitude, and behaviour is foundational to building and executing a great brand strategy.

A brand marketing strategy is successful only when:- 

The purpose of the brand is clear.

The target market is well-researched.

Create the right message for the intended audience.

Brand guidelines are created well

All competitors are researched.

 what is the role of SEO in Digital Marketing?

SEO is the acronym for Search Engine Optimization and it helps your web page easy to find, crawl, categorise and helps it rank on the first page of search results. SEO is a crucial digital marketing channel that involves several activities like crawling, scanning and indexing, measuring pertinence and recovering.

What are the key areas for using keywords to optimize webpage ranking?

Keyword optimization is an internal part of SEO and is done on the title and content body key areas for keyword optimization include:- 

URL 

Title Tag

Meta Description

H1 Heading

Text Content

Image Alt Tages