Digital Marketing Interview Question with Answer

What is Digital Marketing?

Digital marketing is the promotion of products or brands using electronic devices or the internet. it also includes text massaging, internet messaging, video, apps, podcasts, electronic billboards, digital television and radio channels, etc.

Digital Marketing is the act of selling products and services through channels such as social media. SEO, Email, and Mobile apps. basically, digital marketing is any form of marketing that involves electronic devices.

How many types of methods for conducting digital marketing include?

1. Search Engine Optimization (SEO) 

    SEO is the practice of improving ranking within the major search engines to increase online traffic.

2. Pay-per-click (PPC) - PPC is the online method for advertising where a business only pays for its ads when a person clicks on them.

3. Search Engine Marketing (SEM) - SEM leverages paid online advertising to increase website visibility within search engines. SEM is often used in conjunction with SEO. 

4. Email Marketing - Email marketing enables businesses to send branded, promotional content directly to the prospective customer via email. the use of automated newsletters is common in this context.

5. Social Media Marketing (SMM) - SMM is the practice of using social media channels to promote business products or services. the use of social media influencers often referred to as influencer marketing, is prevalent in SMM.

6. Affiliate marketing - Affiliate marketing is a performance-based exercise that enables revenue sharing and pays per sale (PPS) compensation within a common network.

7. Native Advertising - Native Advertising Involves blending marketing materials into a medium, marketing the underlying message and marketing purposes equally important. sponsored content, in which one business posts its own content on a different website. is a common method of native advertising.

 

8. Content Marketing - Content Marketing refers to the publishing and distribution of text, video or audio materials to customers' online blogs.  video and podcasts are common ways for businesses to engage in content marketing.