Digital Marketing blog content By Vivek

Positioning of Websites in SERPs Many websites are lost in the dense digital traffic and do not come to the notice of most users. High-ranking websites are more likely to be noticed and accessed by users. search engine result pages are displayed by a search engine as an immediate response to a query. Often, paid advertisements also accompany the search results. These paid listings (or sponsored links) appear at the top of the screen, below the search box, or on the right side of the page. these listings appearing just below the advertising consist of organic search results. The paid listing feature on SERPs is due to their relevant association with the search text that is entered into a search engine by a user. it is essential to gain a high ranking on SERPs to ensure visibility. Most of the internet users prefer manoeuvring on the first page of the search results, very rarely do they move on to the subsequent pages. Location-Based Search The search engine considers the location of th...

  what is the google algorithm and SEO The search engine optimisation process tells Google what topic a web page consists of. many years back, many webmasters practised keyword stuffing. As soon as google discovered this tactic, it began penalising websites, stuffed with keywords. this practice is known as "black hat SEO tactics. Sponsored links Sponsored links are on the top of the right side of a SERP. Companies pay for these sponsored links to appear so that online visitors can see them while searching for a specific topic. Some sponsored links appear with a shaded background. Search Engine Optimisation (SEO) Search engine optimization refers to a set of techniques that are applied to influence the visibility of a website and raise its online ranking on a search engine. A property-organised SEO campaign can enhance the visibility of a brand and expand its reach. the growing recognition enables the business to seize better opportunities. it can help a business experience quick g...